What is multi-touch attribution? Multi-touch attribution is the process of tracking and assigning split credit to marketing touchpoints along the path to Macedonia Phone Number List conversion. Unlike multi-channel reports, multi-touch attribution reports are not limited to a single dimension and can span multiple dimensions, such as channel (e.g. source, medium, campaign), content (e.g. destination, offer Macedonia Phone Number List content) and even device settings (e.g. device type, browser, location.)Marketing and sales teams use multi-touch attribution data to better understand both the timing and type of interactions that precede and influence conversions.
They then use multi-touch reporting to Macedonia Phone Number List optimize prospects' conversion paths. Lead-Attribution-Banner-CTA What is the difference between multi-touch and multi-channel attribution? They are quite similar; however, multi-touch attribution is touchpoint-based (and much more comprehensive). Multi-channel attribution is used to understand a touchpoint (channel) dimension. Although many people refer to them interchangeably, there are important distinctions in terms of reporting ability and credit attribution. In a strictly multi-channel attribution model, channels such as paid search, social media, organic search, SEO, etc. get fractional (or weighted) credit for the conversion, regardless of the timeline, content, or Macedonia Phone Number List types of interactions that preceded the conversion.
A multi-touch attribution model is able to Macedonia Phone Number List report across channels, but it would include a lot more data about those individual touchpoints. It's important to understand that while most multi-touch attribution models involve multiple channels, some may only incorporate a single channel. A good example of this is when outbound sales teams want to understand how outbound phone calls (single channel touchpoints) influence sales conversions. A multi-touch attribution model would award split credit to each outbound phone call Macedonia Phone Number List for a sales conversion. The data collected from these phone calls (salesperson, timestamp, duration, keywords mentioned, etc.) would be used to optimize the outbound phone call channel. Getting started with multi-touch attribution modeling and reporting requires the ability to associate an identity with each marketing touchpoint. In marketing attribution modeling, this process is called identity resolution.