As banners and also provides valuable content to the user that makes them seek to consume it voluntarily. 6) Influencer Marketing Clipping Path Influencer marketing is an advertising strategy that relies on the authority of users with a large presence on social networks to promote a product or service to their followers. Previously, there was a tendency to value above all the number of followers of a user and campaigns with the greatest possible diffusion were sought, but now the trend is to value more the levels of interaction and look for experts in niches with smaller audiences
7) Discounts and promotions Discounts and promotions are based on offering a product or service at a lower price than usual for a limited time. In this way, a sense of urgency is generated that encourages users to buy. This advertising strategy can be very useful to generate a critical mass of customers at a product launch or to drive sales in the short term, but overusing it can lead to a decrease in the perceived value of the product. 8) Guerrilla Marketing Guerrilla marketing is one of the most original and innovative advertising strategies, since it is based on using unconventional techniques to achieve
maximum diffusion at low cost. Creativity is a fundamental element to surprise and impact with a minimum use of resources. 9) Contests and sweepstakes Similar to discounts and promotions, contests and sweepstakes serve us to generate interaction and attract interest in the brand in the short term. It is not a new advertising strategy, since brands have been using it for a long time, but it has experienced a recent boost thanks to social networks. Many brands resort to this type of action to increase their fan base and the level of interaction with them. Of course, they should always be framed