Changes in email marketing represent opportunities to improve results.Email marketing, despite its years of existence, is still very relevant for brands and companies, as proof, the most recent data shared by Econsultancy and Adestra reveal that 73 percent of professionals consider it a excellent channel for marketing, the phone number list percentage exceeds that reported for SEO and for paid campaigns in search engines. Due to this, for firms that are still developing it, it will be essential to understand how to improve it next year, so here we share some recommendations. Since email marketing is more alive than ever, for the next year it is advisable to phone number list consider some aspects that will be more important than ever to improve it.
According to Business2Community, these are some of them: Stay up to date with data privacy regulations. As you may remember, in 2018 the GDPR came into force (in the European Union), a regulation to protect the phone number list information that people share with companies, as it is, multiple regulations in various countries have gained weight as people become more aware of the phone number list protection of your personal information. These types of changes impact all kinds of marketing actions of companies, however, one of the sections where it has become more relevant is email marketing. Whether it's new rules regarding the collection of consumer data (such as an email address).
How that data should be stored securely, or how general opt-out requests should be addressed, Email marketers need to be in sync with the rest of the business on the best ways to comply with relevant data privacy regulations, both old and new. According to the phone number list source, by 2020 companies must understand how regulations impact their email marketing efforts and what actions they must take to comply with the law. Testing. This may not be a new aspect with email marketing, however, testing will be more relevant than ever as it is increasingly common to phone number list find that what worked yesterday may not work tomorrow. Since email marketing is more alive than ever.