The proportion of new customers in sharing d, and the new customer value. Kela new cost e. Overall production The indicators of uncertainty here are c and d. In addition, e may be lower in this kind of woolen activity, so the overall ROI is guaranteed to be controllable, or there is a minimum threshold, which basically depends on the benefits brought by coupons. Conversion rate, this can refer to the write-off data of historical coupons.
The proportion of new customers is more affected by the rules, whether to limit each person to only one invitation, etc. This value may deviate greatly from the proportion of new customers in the daily natural traffic state. In addition, in this scenario, new customers use the existing business line such as new customer gift packs to undertake, which will further enhance the conversion of new customers.
In addition, there is a hidden benefit in the income item, that is, when the invitee returns to visit, but the inviter does not get the coupon, this is the value of promotion, basically look at the fission coefficient of the inviter (that is, how many people can be drawn back to visit per person) ), and the market can basically judge the increase in turnover with the increase of DAU.