started to approach marketing for universities when I started working directly at the Institute.
I approached the area that concentrates everything that has to do with social networks, editorial communication, etc., when I was in a United Jewelry Retouching Service Nations program. I was Student Ambassador of the OECD and the Polytechnic, and I dedicated myself to doing some workshops on managing and using the databases of the OECD itself, workshops, conferences, events and other things with the Polytechnic.
From that experience, I was given the opportunity to work in the Academic Secretariat and from there we have already begun to see all the part of social networks for universities, both for the dissemination of our materials and for what was already being done previously ( events, conferences, training, branding, product launches, etc.).
But, to start your search, there is nothing better than knowing how to analyze the world of the consumer, of the people you want to reach. It is essential to understand their hobbies and tastes before a purchase. And what used to be done in a very mechanical way, today the internet gives us as a gift, an easier way to achieve it: that's where Google Insight arises .