If you run marketing and PR campaigns alongside your link building project, you can leverage those efforts to get more backlinks. Public relations and relationship building should always go hand in hand, and it's not uncommon for a team to manage both of these activities. Indeed, the publicity generated by PR campaigns leads to great online coverage and, with intentional effort, this coverage can translate into links. Here are some examples of potential link opportunities generated by Banner Design marketing and PR campaigns: Interviews (online publications, podcasts, etc.) Webinar presentations Speeches Announcements (mergers, acquisitions, new executives, product launches, etc.) Company sponsored contests and giveaways Banner Design Advertising
Continue reading below Many of these opportunities will already include a link to your site in the cover. But it's always a good idea to keep track of these Banner Design campaigns to make sure you don't end up with unlinked mentions. To learn more about public relations and link building, check out these resources from Search Engine Journal: The PR process that drives hundreds of links every time How to Earn Links by Doing Something Really Banner Design Worthwhile You should also keep an eye on any marketing partnerships your business has or is in the process of forging to see if a linking opportunity exists. Keep in mind that it also works the other way around. Any links you secure could turn into bigger co-marketing opportunities if you continue to nurture Banner Design the relationship. Julia McCoy has another great article here on Search Engine Journal that discusses leveraging relationships for links. to sum up Link acquisition is a tedious and tedious task filled with rejection.
Advertising Continue reading below However, links are still a strong signal within Google's search algorithm, and you need to be able to sustainably Banner Design earn backlinks to build and maintain an organic search presence. To help you in your link building efforts, here are 10 modern link building tactics that still work today: Promoting resources Creating links to the resource page Searching for unrelated mentions guest blogging Image link creation Competitive backlink analysis Broken link creation Community involvement Solve industry problems Banner Design Leverage marketing and public relations efforts More resources: Link Building for Beginners: How to Get Started Link Building for SEO: A Complete Guide A Link Building Checklist to Earn More and Better Links Image Credits Featured and in-article images: Created by author, September 2020