The mixed martial arts (MMA) promotion is launching its UFC Fight Pass service in January 2023, featuring all live events, original programming, localised Portuguese content and a full library of historical events. The Brazilian over-the-top (OTT) product will also provide Portuguese event titles, fight cards, and programme descriptions.
The announcement coincided with the promotion’s news that its UFC Fight Pass streaming platform, along with the Band TV network, will be the new broadcast home in Brazil for all UFC events. UFC Fight Pass will launch in Brazil on Jan. 1, according to a news release, and will be a “fully localized version” of the streaming service.
UFC for years has distributed in Brazil via TV Globo’s Combate, but the pay-TV model is quickly losing subscribers, and the promotion believes it is strong enough in the country to stand on its own. The expiring Globo deal paid UFC in the “low eight figures” per year, according to someone with knowledge of the contract. UFC’s expectation for Fight Pass in Brazil is that it will eventually generate roughly five times more, in the “high eight figures,” according to the person, who was granted anonymity because the details are private.
UFC claims to have 50 million fans in Brazil – the largest of any country outside of the US – and says that 96 per cent of its fans in the country watch its content via digital platforms. Powered by Endeavor Streaming, a specialist division of UFC’s parent company, the Fight Pass product in Brazil will be priced at BRL$24.90 (US$5) per month.
The UFC most recently was in Brazil in March 2020 for an event that took place in the capital of Brasilia just as the world was starting to shut down due to the COVID-19 pandemic. The event went on, but took place without fans in attendance – an 11th-hour decision after the governor suspended large gatherings.
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