Netease Yuncun has also recently launched a live broadcast product (LOOK live broadcast). As a Lv.8 senior user of Netease Yuncun and a PMC who loves music, of course, it is necessary to analyze it carefully. To analyze NetEase products, we must first have in-depth insight and thinking on the nature of things, and then product functions. This article mainly analyzes from the business model level of LOOK live broadcast , and does not expand on the product function level. To do product analysis, it is necessary to have both the user's perspective and the product manager's perspective, so from the plan analysis to the present,
What is music? My understanding of music is that business email list music is a melody that can control people's emotions. Music is a power that can make people happy and make people sad. Music is an attitude that resonates with people. Music is a good medicine to heal inner wounds. As a super serious music patient, when I hear a touching song, my heart will be touched, and I will even hear goose bumps all over my body. 2. What is live streaming? The earliest live broadcast should be the live broadcast of the TV station, such as the live broadcast of the party, etc., which is characterized by timeliness and real-time synchronization of the program. 3.
What is live music? Live music can be regarded as an online music show, where the anchor performs music synchronously online and interacts with the audience in real time. But in the final analysis, the focus of live music is still on the content, that is, moving music. 2. Analysis of user needs Why do users want to watch live music? Mainly out of curiosity. From the point of view of human nature, everyone is curious and has the psychology of prying into privacy, but the degree is different. Just like people are always keen to care about celebrities' private gossip to satisfy their curiosity and make themselves happy.