• A coupon code or discount code • Pre-sales event information • A free trial offer • A complimentary evaluation • Free software or other downloadable files • A whitepaper or report It is also important to let people know that you will not sell their information or give it to anyone else. You should treat your e-mail list like gold because if you handle it properly it can be like gold.
Contacting Your List It is important to email list stay in contact with your e-mail list. It is also important that you do not go overboard with that. If you overuse your e-mail database they will start to remove themselves from your distribution list. The frequency you contact your e-mail list will depend on your business. For example, a real estate agent knows there is a window of opportunity to get a buyer. That window of opportunity may be only a couple of weeks so daily contact is appropriate. A clothes retailer has a much larger window of opportunity in fact the window never closes.
Daily contact would be too much, weekly or bi-weekly contact is more appropriate. Make sure your e-mails are different every time. Do not rehash the same information or promotions or you will turn off your e-mail list. If you keep these rules in mind, you can engage in effective e-mail marketing as part of your overall Internet marketing.