It doesn’t seem to matter what genre it caters to – music festival design tends to triumph in bright color, bold fonts, and standout graphics. From logos to merch, mobile apps to billboard ads, it’s all about marketing to Millenials. These events are growing every year with more than 300 different large-scale music festivals around the world in the last year alone. In 2014, 1.34 billion dollars are projected to be spent on music venues and festivals in North America alone. That’s a serious chunk of change and festivals are working hard to ensure they’ve got their branding just right. It’d be impossible to go through all of the different branding components for a festival in one post, so we’ll focus on how people first experience a festival’s identity — through its website.
Here are 20 websites that have harnessed their events’ unique personalities to create cool, highly recognizable brands. 1. Austin City Limits Web design for Austin City LimitsAustin City Limits‘ website takes the 1970s aesthetic from its boldly textual logo and expands it site-wide, using combinations of simple geometric shapes and colors reminiscent of the special leads mod lifestyle to create a fun (if not a bit busy) brand. Location: Austin, Texas, USA Held in October First year held: 2002 2014 Headliners: Eminem, Outkast, Pearl Jam2. Berlin Festival Web design for Berlin FestivalThe branding for Berlin Festival takes from an aesthetic the city is famous for – street art and collage. A simple color scheme of black, white, and yellow that’s paired with a bold typeface selection gives this brand a bold impact without too much clutter. Location: Berlin, Germany Held in September First year held.
Bestival Web design for Bestival Bestival‘s slightly pulsating illustration has got to be one of the most unusual takes of the bunch. Despite using the same neon and gem tone color palette shared by many of the designs here, it stands out with its quirky, hand-drawn presentation of information. Location: the Isle of Wight, EnglandHeld in July First year held: 2004 2014 Headliners: Outkast, Foals, Beck, Chic featuring Nile Rodgers4. Bonnaroo Web design for Bonnaroo Bonnaroo makes color the star of the show, imitating the glowing lights of a festival lit up by night by using a dark blue and black background and electric green and fuchsia illustrations. Location: Manchester, Tennessee, USAHeld in June First year held: 2002 2014 Headliners: Elton John, Kanye West