Which the whole wig is the largest category, but the straight hair category has grown significantly, and from the perspective of sales, it is the largest category. In terms of price band distribution, currently low-end products take 200-400 yuan as the mainstream price band, and mid-to-high-end products take 1000-1600 yuan as the main price band. When the mask seals the appearance, wigs and wigs have become the dark horse track of this year. From the production side,
China is the world's largest producer and exporter of wigs. In 2019, more than 8,400 wig-related enterprises were registered in my country, a year-on-year increase of 47%; the domestic wig product industry was dominated by exports. Before 2015, domestic b2b data wig product exports accounted for more than 90% of domestic sales revenue (the proportion of domestic consumption since 2015). increasing year by year). At present, China controls the global wig production capacity, but most of the domestic wig exporters are traditional traders. Like many foreign trade-intensive industries, brand OEM and OEM production are still the core business of these wig companies.
In contrast, the high growth and high gross profit of wig brand retail sales. On AliExpress, a wig is sold every 2 seconds on average, and the wig category ranks first in overseas transactions. Therefore, wig merchants who can fully exploit the advantages of overseas social media traffic and establish their own brands will enjoy a higher brand premium. We continue to pay attention to brand owners who can successfully export domestic high-quality and low-cost supply chains overseas.